All of the Sigma companies are aiming to be a part of creating a better tomorrow. And when talking about the technology of tomorrow it is almost impossible not to take glance at the automotive industry. An industry which is on the verge of huge changes, where the interaction between man and machine will be entirely different in the future.
We are back at Lindholmspiren in Gothenburg, this time visiting Sigma Industry West. It’s a shame that we only have time for a short visit because this building has been nominated for Sweden’s most beautiful office. We are here to meet Stefan Pihlgren, UX designer at Sigma Industry West. Stefan welcomes us and there’s time for a quick cup of coffee before he takes us over to the adjacent pier where his workplace at CEVT is located. CEVT, or Chinese European Vehicle Technology, is a Geely-owned R & D company that works on everything to do with the development of passenger cars. Here he divides his time between two projects, Connected Cars & User Experience and the Innovation Department. Stefan works primarily with the brand Lynk & Co, which launched its first model at the end of 2017; a project that has awakened a lot of curiosity among both car enthusiasts and the general public. Stefan works in interaction design, in other words everything in a car that interacts with drivers and passengers. These days it is better known as UX design.