“Some people maybe think that AI seems complicated and costly, but in many cases it’s just about simple, run-of-the mill things; simple but clever solutions which facilitate, improve and increase profitability,” explains Mattias when we ask him if AI is all about super complicated computer calculations. AI can be used to collect data so that things you previously had ideas about and opinions on can now be processed into facts. Most common is some form of automation, but AI can also assist in making strategically correct business decisions. “An e-commerce company, with just a fairly small AI budget can use it to find out if they should charge for shipping or if they would benefit by having free shipping and free returns. AI is useful for working out stuff like that,” says Mattias.
When Sigma commit to an AI project, they do so with a project model that, among other things, is based on well-proven iterative methods that gradually dig deeper and deeper into the analysis of the data. We get on to discuss Sigma’s methods of working with AI in order to deliver the best possible solution for the customers and Mattias explains “It is important for us to understand the data; what sort of a process is it that generates the data and also to formulate the rules for how the data will be collected. You could almost say that AI projects are the same as isolated research projects. We collect information, process it and create something operational from it,” he continues.
So, is there any cooperation between the various Sigma companies? Do they have any projects where several Sigma companies work together to find solutions for a customer? “We actually cooperate quite a lot when it comes to AI,” Mattias says. He shows how Sigma IT Consulting and Sigma Connectivity worked together to find solutions for Anticimex. Their traps now use machine learning to find the best locations and optimise the effect. The collected and processed data can later be used in Anticimex’s marketing strategy to display statistics and undeniable facts, on how effective their solution is and what benefits it offers the customer.
AI brings with it many benefits and can be put to good use by Sigma’s customers. Most things today are digitalised and, in the digital world, AI and machine learning can make a big difference.